In the Viking age mead was an exclusive drink reserved for special occasions, the gods and traditional rituals. 

Mead and caraway pretzels 


Among the traditions connected with mead in Viking times were the harvest celebrations, which later became the Christian festival of Michaelmas, observed on 29 September. This was the feast day of the Archangel Michael, whose name is associated with heaven and forgiveness. 

For the Vikings, heaven was a paradise that flowed with milk and honey, and for this reason, among other things, they drank honey wine and ate caraway pretzels to celebrate the day. Today ‘honey wine’ is what we know as ‘mead’. 




From around 1600-1900, wedding celebrations in England were known as the ‘honey ceremony’. To ensure the new couple a good marriage, generous amounts of honey had to be served at the wedding celebration, in both the food and the beverages. 

After the wedding came the honeymoon, a tradition also practised in Denmark. For one month, or a moon, after the wedding the newlyweds were to carry on having food and drink made with honey, including mead, to ensure them a happy marriage. 


Mead traditions in 2023+


Over time, mead has disappeared from many Nordic traditions, but with the increasing focus on natural products and the vast range of possibilities and flavours that mead offers, this honey-based wine is regaining popularity in our culture. 

The desire to get closer to nature, the simple life and natural ingredients are perfectly embodied in Dansk Mjød and all it stands for. The different mead varieties pair well with many contemporary traditions, right from the tradition-bound meals of Christmas to the peaceful moments of everyday life.

Odin's Skull

With tart apple juice and a hint of cinnamon

Read more

Viking Blod

Sweet and floral taste of hibiscus

Read more

Klapøjster Mjød

Rich and sweet, with added aquavit

Read more

Ribe Mjød

With apple and bog myrtle

Read more

Fadlagret Mjød

A unique taste experience every time

Read more

Gl. Dansk Mjød

Aromatic, sweet and semi-dry

Read more

Skjalde Mjød

Mild in flavour with a hint of almond

Read more

Jule Mjød

With a hint of apple and cinnamon

Read more

Vikingernes Mjød

Lightly spiced, aromatic and sweet

Read more

Jyde Mjød

24 different herbs

Read more

Welcome to


You need to be 18 or older to visit our website
Click Enter only if you are at least 18 years of age.