At Dansk Mjød, becoming a sustainable company is not simply a question of setting a pre-determined goal with a definite end-date. For us, sustainability is a mindset – a philosophy that drives our constant efforts to learn more and become more conscious of how we are environmentally accountable for every action we take.
All decisions, big and small, are made with the aim of reducing our environmental footprint as much as possible. We have purchased a photovoltaic system so we can produce as much of the power we need as possible. To date, we have ultimately produced a surplus of power in summer, which we thus were able to sell on.
To be green energy self-sufficient all year round, we plan to acquire a second photovoltaic system in 2023.
Our design and branding process incorporates our thinking on sustainability and minimal waste at every stage. When we started Dansk Mjød, we bought attractive clay bottles to create an authentic look and feel.
However, we discovered that, although a natural material, clay is not the most sustainable solution. We then spent six years trying to find a glass bottle that would give users the same authentic experience when holding a bottle of Dansk Mjød in their hands. We will reach our goal by the end of 2022, and our new recyclable glass bottles will significantly reduce our waste volumes.
A great deal of thought has also gone into our labelling. We have already incorporated sustainable solutions into the design process, for example, finding a design that wastes as little release liner as possible when labels are printed.
We cannot change everything: some employees have to drive to work and even those who cycle need a bike, whose production usually impacts the environment. But we do make a special effort wherever we can.
We send all our brewing waste to a biogas plant, where it is converted into gas. We collect all our plastic and paper and pass it on for recycling. The cardboard cartons for our bottles are CO2-neutral with a simple printed design on the side to avoid the use of unnecessary dyes and other substances that might otherwise promote sales.
To us, sustainability is a process, not a goal. We want to constantly identify new areas where we can improve and introduce more environmentally friendly, sustainable options.
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